This ADBR 305 'Brand Innovation: From Physical to Virtual' class project
from my major curriculum of advertising and branding
focuses on the creation of South by Southwest's 2026 conference
and its planning from ideation to execution.
The project goes through all the different and detailed stages
of conference building along with giving SXSW a fresh new look and feel.
This ADBR 252 'Art Direction: Visual Brand Storytelling' class project
from my advertising and branding major curriculum
focuses on creating a fully integrated campaign planned and executed
in light of season 5 of the famous Netflix series 'YOU' launching.
The project takes fans on a journey that makes them part of the stalker experience, giving them a chance to live in Joe Goldberg's world.
This ADBR 255 'Brand Experiences in Interactive Environments' class project
from my major curriculum of advertising and branding showcases ideation of an AI assisted interactive app and bringing it to life. The project showcases prototyping skills through the use of Figma and is created to serve the sole purpose of makings its consumers day to day lives easy and hassle free.
This ADBR 255 'Brand Experiences in Interactive Environments' class project
from my major curriculum of advertising and branding focuses on solving
the very real issue of immigration language barriers and legal help
through the use of interactive AI powered multi-language interpretation kiosk created in partnership with Microsoft. The project showcases prototyping
and video creation skills to bring this idea to life.
This ADBR 304 'Copywriting: Inventing the Brand Personality' group project
from my Advertising and Branding major curriculum focuses on reinventing
the brand personality of Lance crackers in a way that makes them attractive
to a new and more current target audience. Me and my teammate Kaylor Susong decided to approach this idea by showcasing how this brand has been part
of history's greatest moments since it started in 1913 and is still the strongest player
in the sandwich cracker market.
This DSGN 105 'Visual Design Systems' class project
from my Foundation studies curriculum focuses on creating a brand catalogue.
This was my first attempt at building a brand personality and assets
from the very beginning, including but not limited to assets like logo, patterns,
merch, etc. The project was inspired by one of my friends who at the time
was looking to build a clothing business, understanding his vision
I decided to create this catalogue.
This was a real life project done for the brand Loklore. The brand focuses on making Indian artisan made homeware and so they required me to create social media content that aligns with their brand personality. This was my first real world project and so I closely worked with the client to understand their needs and deliver the content to their satisfaction.