For this integrated campaign I show the brand Lance in a new light making it the sandwich cracker that has been part of history's most important moments, from the opening of grand central and its birth in 1913 to the present and beyond. In the background acting as a sup[porting character but now it shines bright and reveals itself as the champion snack.

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This is an ADBR 304 'Copywriting: Inventing the Brand Personality' group project done at SCAD

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Tools - Adobe Photoshop, After effects, Lightroom, Figma and Google Gemini for visualising the grand central installation.